Financial Advisers

Team Members

Iona v2
Iona De Wal Client Relationship Manager Independent Financial Adviser
Iona joined the Finance Shop in 2017 initially as a PA to Nick Buchan. Iona then progressed to become the first Paraplanner for Finance Shop after...
Iona v2

Iona De Wal

DipFA CertLTCP PETR

Client Relationship Manager Independent Financial Adviser

Iona joined the Finance Shop in 2017 initially as a PA to Nick Buchan. Iona then progressed to become the first Paraplanner for Finance Shop after completing her Diploma for Financial Advisers qualification later the same year. Iona now supports Nick in providing advice on Retirement, Investment & Tax Planning solutions and also manages a number of Group Pension Schemes on Nick’s behalf.

Iona is originally from the west coast of Scotland and graduated from the University of Glasgow with a Masters degree in Economics. Iona has worked in Insurance and Financial Services for over five years and has previously advised on Mortgage and Protection products.

Iona has always wanted to pursue a career in Financial Services and is now working towards Chartered status.

Outside of work, Iona enjoys playing Tennis and spending time with her friends and family.

Iona v2
01603 595960 Ext 832 07384257183 Norwich Office
Naomi
Naomi Jenkinson Client Relationship Manager Independent Financial Adviser
Naomi started at Finance Shop in August 2013 as an Apprentice Administration Assistant. She was keen to start a career where there was the option to...
Naomi

Naomi Jenkinson

DipFA CertLTCP

Client Relationship Manager Independent Financial Adviser

Naomi started at Finance Shop in August 2013 as an Apprentice Administration Assistant. She was keen to start a career where there was the option to work her way up and progress.

Having successfully completed the Apprenticeship, Naomi was promoted to a Personal Assistant working within Nick Buchan’s team. In 2019, Naomi completed the Diploma for Financial Advisers qualification and is now a Client Relationship Manager, working closely with Nick and Scott.

Outside of work Naomi enjoys shopping, going to the gym and spending time with her family and friends.

Naomi
01603 595960 Ext 807 07467789546 Norwich Office
Petra
Petra Hodson Client Relationship Manager Independent Financial Adviser
Petra joined Finance Shop in April 2014 and after a 6 month break to travel around the world, returned to Finance Shop in June 2015. Previously,...
Petra

Petra Hodson

DipPFS

Client Relationship Manager Independent Financial Adviser

Petra joined Finance Shop in April 2014 and after a 6 month break to travel around the world, returned to Finance Shop in June 2015. Previously, Petra spent 8 years working for a local insurance company as a Customer Service Team Leader.

Petra spent her first 5 years in Nick Buchan’s team as a Personal Assistant, before completing the CertPFS qualification in Paraplanning in 2021. In 2023, Petra completed the CertPFS Diploma in Regulated Financial Planning. Petra is now a Client Relationship Manager, helping Nick to provide advice on Retirement, Investment and Tax Planning solutions, as well as managing several Group Pension Schemes on Nick’s behalf. 

Outside of work Petra enjoys her holidays, mainly based around scuba diving.

Petra
01603 595960 ext 821 07467789573 Norwich Office
Tom
Tom Mitchell Client Relationship Manager Independent Financial Adviser
Tom joined Finance Shop in 2021 as a Client Relationship Manager, having previously worked for a local stockbroking firm, where he gained valuable industry experience and...
Tom

Tom Mitchell

Chartered FCSI

Client Relationship Manager Independent Financial Adviser

Tom joined Finance Shop in 2021 as a Client Relationship Manager, having previously worked for a local stockbroking firm, where he gained valuable industry experience and successfully completed all the required professional stockbroking exams, achieving Chartered Wealth Manager status.

Since joining Finance Shop, Tom has utilised his qualifications and industry experience to provide financial advice to hundreds of clients. He also sits on the Finance Shop Investment Committee alongside Andy Parkes and Scott Oliver. The Investment Committee meets quarterly to review portfolio performance and broader stock market outlook, making adjustments to clients' investments as necessary.

Tom grew up locally, completing his A-levels at East Norfolk Sixth Form College before going on to study Economics and Business Finance at the University of East Anglia, where he achieved a First-Class Honours degree. After graduating, Tom took a year out to travel the world before returning to Norfolk to pursue a career in the finance sector.

Outside of work, Tom enjoys playing a variety of sports, including golf, tennis, and football. He also loves to travel and spend time with friends and family.

Tom
01603 595960 Ext: 846
Oscar
Oscar Whittaker Trainee Client Relationship Manager
Oscar is currently working as a Personal Assistant in Nick’s team, after joining Finance Shop in July 2018 as an Apprentice. Oscar has always been interested...
Oscar

Oscar Whittaker

DipPFS

Trainee Client Relationship Manager

Oscar is currently working as a Personal Assistant in Nick’s team, after joining Finance Shop in July 2018 as an Apprentice. Oscar has always been interested in pursuing a career in the finance industry, having studied finance at a local college from which he was offered a scholarship from the London Institute of Banking and Finance. Since joining Finance Shop, Oscar has gained plenty of knowledge to aid his progression in the industry and is currently studying for his final exam to become fully qualified.

Outside of work he enjoys playing and watching football and socialising with friends and family.

Oscar
01603 595960 Ext 844
Reagan
Reagan Rogers Trainee Client Relationship Manager
Reagan joined Finance Shop in October 2017, as PA to Scott Oliver, having spent the last few years in Human Resources. Whilst working in Human Resources...
Reagan

Reagan Rogers

DipFA

Trainee Client Relationship Manager

Reagan joined Finance Shop in October 2017, as PA to Scott Oliver, having spent the last few years in Human Resources. Whilst working in Human Resources in the Oil and Gas industry, Reagan gained her CIPD qualifications and gained a wealth of experience in people management as well as providing PA duties to the Directors.

Reagan is looking forward to new challenges and widening her knowledge and skills within the industry.

Reagan
01603 595960 ext 818 Norwich Office
Chris W
Chris Wilkinson Independent Financial Adviser
Chris joined Finance Shop in 2010 after advising clients face to face for a widely recognised insurance firm since 2006.

Gaining the DipPFS diploma and transitioning to...
Chris W

Chris Wilkinson

DipPFS

Independent Financial Adviser

Chris joined Finance Shop in 2010 after advising clients face to face for a widely recognised insurance firm since 2006.

Gaining the DipPFS diploma and transitioning to an Independent Financial Adviser with Finance Shop has given Chris the ability to offer a greater service to clients both old and new, who also often refer their friends, colleagues and family members to him.

Chris likes to pride himself on going through the finer details and putting together a practical plan for clients that is well researched and thought out.

Chris W
01603 595960 ext 801
Tracey
Tracey Bird Independent Financial Adviser
Tracey came to Finance Shop in 2003 as an Independent Financial Adviser, after working as a Senior Manager for a High Street bank. She has extensive...
Tracey

Tracey Bird

DipPFS

Independent Financial Adviser

Tracey came to Finance Shop in 2003 as an Independent Financial Adviser, after working as a Senior Manager for a High Street bank. She has extensive experience in the financial services industry, and advises on investment and pension planning, planning at retirement, mortgage advice and the related life / critical illness / home insurances. 

Tracey’s aim is to provide the very best service, and she takes pride in the time she spends reviewing client’s existing plans and policies to see if more favourable alternatives are available. In addition to this much of her work comes from clients recommending their friends and colleagues, and she also has Solicitor and Accountancy contacts that refer their clients regularly.

Tracey
01603 595960 ext 829 07515771742 Lowestoft Office